Humanity in the age of the metaverse with CJ Casciotta, founder of Reculture
IN BRIEF
- "We’re in this weird stage where we’re doubling ourselves as people. It started with personal branding. You can have your real self and then your personal brand that you highlight and showcase. There’s a danger in the metaverse of not recognizing that there’s a difference between our ordinary selves and the versions that we blow up through a profile or an avatar."
- "What I’m calling for is a little bit more forethought so that we’re not late to the game, whether we’re a business, whether we’re a government entity, and we’re not retroactively going, 'Oh, my gosh. I wonder what happened. I wonder why this is such a big issue.' It’s a crisis and it needs to be thought of as one."
- "Genuine human interaction, what I call ordinary human interaction, a break in the automation change, is in fact a competitive advantage. Customers don’t want to go through an automated phone process that gives them seven different prompts before they actually talk to a real person."
Joe Kornik, Editor in Chief of VISION by Protiviti, interviews CJ Casciotta, founder of Reculture, a messaging and production studio, and author of the forthcoming book The Forgotten Art of Being Ordinary: A Human Manifesto in the Age of the Metaverse, about the importance of keeping it real in the age of virtual worlds, and the business advantages of doing so.
In this interview:
1:05 – What is Reculture?
3:10 – A human manifesto in the age of the metaverse
6:15 – A crisis as serious as climate change
9:10 – Avatars vs. humans
11:45 – Generational divide
12:45 – What’s a business leader to do?
15:30 – Optimism about the future
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